Many businesses struggle when it comes to generating email marketing content. We’ve written a couple posts addressing that issue (here & here). While most content-related posts offer tips that apply to all types of businesses, this post focuses specifically on businesses that provide a service. Note: Even though these tips are intended for service-providers, some […]
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10 Tips to Write Better Email Content Today
March 6, 2013 
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Originally appeared in the March 2013 edition of the Thoughtspot Newsletter. One of the hardest parts of email marketing is generating content email subscribers truly want to receive. Emails without interesting and relevant content will quickly be disregarded. We want to help you generate content for emails which will have an impact on your readers. […]
Read more Non-Profits: Organize Volunteers and Grow Community Relationships with Email Marketing
March 5, 2013 4 Comments
Early one summer morning I knelt on a bike path creating a chalk drawing or “Art on the Street” as they call it. While far from art, chalk is an excellent artistic outlet for anyone, since it can be done on sidewalks, walls, paper, essentially any drawable surface. It’s especially easy for those, like me, […]
Read more Top 10 Tips to Avoid Spam Filtering
February 21, 2013 1 Comment
No one likes their email with a side of spam! Learn how to keep your emails in the inbox and out of the junk bin with our top 10 tips. See all of our Top 10 lists here > How do yo keep your emails in the inbox? Share your tips and ideas with us!
Read more Top 10 Reasons to Love Email
February 14, 2013 0 Comments
Happy Valentine’s Day! It’s certainly no secret that we love email around here. We pulled together a list of of the many reasons we love email. Enjoy! See all of our Top 10 lists here > What do you think? Do you have any tips you would add? What do you love about email?
Read more Marketing Moment: ❤ Show the Love with a Heart Symbol in Your Subject Line ❤
February 11, 2013 2 Comments
We’ve been seeing hearts pop up all over our inboxes (see below for a list of some of the ones we have seen). In this season of love, have a little fun with your subject line and add a heart. If you want to try the trend, here are the steps: Find a ♥ symbol […]
Read more FAQ Friday: How do I make sure my email is delivered?
February 8, 2013 0 Comments
Getting emails delivered is one of the most common inquiries we received. We always go over the big one first: only send permission based email. But there are other ways to help your emails find the inbox. 1. Set up an SPF record. SPF (Sender Policy Framework) is one way to help decrease the likelihood that […]
Read more Top 10 Tips for Interpreting Email Reports
February 7, 2013 5 Comments
Email reports are only valuable if you use them to improve your marketing efforts. We know interpreting all of the data in the reports can be a challenge. Take a look at our Top 10 Tips for Interpreting Your Email Reports to point you in the right direction! See all of our Top 10 lists […]
Read more Marketing Moment: Even Plain Text Emails Can Be Fun & Honest
February 4, 2013 2 Comments
After signing up for a service or email, we generally receive a confirmation email welcoming us to the service or email list. Lindsey Weinig recently sent me this one from CrunchBase. It’s clearly an automated plain text email, but it works. We especially like their sign-off: The Friendly CrunchBase Email Robot. They are honest about […]
Read more Winning and Losing Sales With Email
January 30, 2013 0 Comments
I have been looking into some software options shopping around with different companies. Most have comparative prices so that’s not a huge consideration, however, the product itself is extremely important aspect to me. In starting trials of these products I’ve been contacted by sales representatives, which is to be expected. In the communications I’ve received […]
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