Our Director of Marketing, Lindsey Weinig, recently passed along this simple email inspiration sent to her from La Crosse Floral Co., Inc. She said, “I always send my mom flowers for her birthday and they always remind me when it’s coming up. Awesome email marketing, works every time.” So, how can you do it? Save [...]
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Purposeful Automation Saves Big Time, Even if You’re Small
March 7, 2012
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Do you think that automated marketing, or Drip Marketing, is too complicated for your small business? Or maybe you’re unsure of what Drip Marketing really is, or what it means for you. If so, you’re in the majority, and many automated communication systems are too convoluted for small businesses. However if you start with the [...]
Read more Sign Me Up for the Secret Society of Cool People
February 28, 2012
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Recently I stopped to grab a bite to eat with my famished 3-year-old (hence the stains on the paper). We grabbed burgers at our local Jack in the Box. As I was eating I noticed the tray paper below my meal. “Emails from me. Awesome deals for you.” I was immediately drawn in and read the [...]
Read more The Art of Spontaneity: Email Marketing on the Fly
February 22, 2012
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Some of us seem to be born with a naturally spontaneous disposition while others of us can’t eat lunch or take a bathroom break unless it is on our calendar. Whether we were born with innate spontaneity or not, we marketers need to learn to be spontaneous once in a while and to be prepared [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part IV
February 13, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read the post on Newsletters, click here to learn more about Promotions, and check out Invitations here. By the way, we’d love to [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part III
February 8, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read the post on Newsletters or click here to learn more about Promotions. Invitation What is it: Email is an excellent medium to extend [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part II
February 6, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read last week’s post on Newsletters. Promotion What is it: Email promotions are targeted emails that highlight a specific product, general sale, tell [...]
Read more FAQ Friday: Roundup of Helpful How-Tos
February 3, 2012
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Our team is constantly hard at work researching, learning, and living in the email and marketing world. Today we’ve rounded up some of the most helpful content we have generated that will surely fill some of your marketing needs. While we are on the subject of marketing needs, we’d LOVE to hear from you. Take a moment [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part I
February 1, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Bestselling author Alan Lakein once said, “Planning is bringing the future into the present so that you can do something about it now.” We all start [...]
Read more Meet and Greet: Phenomenal Networks
January 25, 2012
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Phenomenal Networks, a Cisco Premier Partner, designs and implements systems that enable organizations to reduce costs while improving operating efficiency, customer responsiveness and network security. The company specializes in complete business solutions for Education, Healthcare, Manufacturing and Retail. Solutions include unified communications, video conferencing, network security and mass emergency communication. Based in Minnesota, the company [...]
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