Early last week our Creative Director, Missy Bergen, received this email from Esquire. Here’s what she had to say along with our thoughts. 1. I don’t know why I get this email, this is the first time I’ve ever seen it. Uh oh, Esquire. Don’t you know that the FIRST rule of email marketing is [...]
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Email Marketing that Fails Everytime
April 11, 2012
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Recently some pretty major email marketing fails have landed in Swiftpage inboxes. When emails like this arrive in our inboxes, our hearts hurt a little. So, learn a lesson the easy way from these guys and stay away from our fail list in the future. Fail #1 – Sending one big image.Like most email recipients, [...]
Read more 3 Reasons to Finally Open that Scoutmob App and Why I Finally Did
April 5, 2012
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Daily Deal site, Scoutmob, is in beta testing in the Denver area. I learned about them from a friend in San Fran and downloaded the app, but never really did much with it — until I received the email below. Their subject line, “3 Reasons to Finally Open that Scoutmob App,” totally drew me in. I [...]
Read more What You Need to Know: 8 Simple Rules for Great Email Design
April 4, 2012
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Email marketing has been and will continue to be one of the most central components to most companies marketing strategies. The potential ROI is just too good to ignore. The difference between successful email marketing and trips to the junk bin hinge on one main component: email design. Here are eight tips to take your [...]
Read more Email Marketing that Works Every Time
March 15, 2012
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Our Director of Marketing, Lindsey Weinig, recently passed along this simple email inspiration sent to her from La Crosse Floral Co., Inc. She said, “I always send my mom flowers for her birthday and they always remind me when it’s coming up. Awesome email marketing, works every time.” So, how can you do it? Save [...]
Read more Purposeful Automation Saves Big Time, Even if You’re Small
March 7, 2012
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Do you think that automated marketing, or Drip Marketing, is too complicated for your small business? Or maybe you’re unsure of what Drip Marketing really is, or what it means for you. If so, you’re in the majority, and many automated communication systems are too convoluted for small businesses. However if you start with the [...]
Read more Sign Me Up for the Secret Society of Cool People
February 28, 2012
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Recently I stopped to grab a bite to eat with my famished 3-year-old (hence the stains on the paper). We grabbed burgers at our local Jack in the Box. As I was eating I noticed the tray paper below my meal. “Emails from me. Awesome deals for you.” I was immediately drawn in and read the [...]
Read more The Art of Spontaneity: Email Marketing on the Fly
February 22, 2012
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Some of us seem to be born with a naturally spontaneous disposition while others of us can’t eat lunch or take a bathroom break unless it is on our calendar. Whether we were born with innate spontaneity or not, we marketers need to learn to be spontaneous once in a while and to be prepared [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part IV
February 13, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read the post on Newsletters, click here to learn more about Promotions, and check out Invitations here. By the way, we’d love to [...]
Read more FAQ Friday: How do I cancel a scheduled send?
February 10, 2012
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So, you scheduled an email or two only to realize you scheduled the company open house on your wife’s birthday or you are sending the promotion for hunting gear to your rock climbers instead of your hunters. Oops! Not to worry, canceling or reviewing a scheduled email is easy. Login to your Swiftpage account. Click on [...]
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