PDFs in Basic Templates If you are uploading PDFs to your Basic Template using the PDF function, you may have only one PDF uploaded per Swiftwindow. That said, you are able to have up to 23 Swiftwindows in any column. So, with a two-column template, using all 23 Swiftwindows, you could potentially have a total of 46 [...]
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Bright Peak HTML Tip: Horizontal Lines
April 25, 2012
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One of the most simple and underused formatting tools in HTML are horizontal lines (looks like: <hr> or <hr/> in HTML Code). These are great to use for dividing articles in newsletters, separating sections in your emails, or adding a personalized touch to your footer or header. The Swiftpage Basic Template Editor has this feature [...]
Read more Email Marketing Formula: Oops + Oops = ?
April 24, 2012
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Early last week our Creative Director, Missy Bergen, received this email from Esquire. Here’s what she had to say along with our thoughts. 1. I don’t know why I get this email, this is the first time I’ve ever seen it. Uh oh, Esquire. Don’t you know that the FIRST rule of email marketing is [...]
Read more Guest Blog: Creating the Perfect ACT! E-Marketing Templates
April 10, 2012
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When I was five I spent a week with my family at a vacation spot that included a water park with a rather large slide going into the deep end of the pool. My older brother and sister spent the week using that slide but alas, I was too scared to try it. I remember [...]
Read more FAQ Friday: I’m ready to start my first template. Now what?
April 6, 2012
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Many of our new customers call in while they are staring at the template editor on their computer screen. We know, getting your first email template up and going can feel intimidating. Not to worry, we have a variety of resources to get you going. First, we recommend that you attend a Live Demo. No, [...]
Read more 3 Reasons to Finally Open that Scoutmob App and Why I Finally Did
April 5, 2012
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Daily Deal site, Scoutmob, is in beta testing in the Denver area. I learned about them from a friend in San Fran and downloaded the app, but never really did much with it — until I received the email below. Their subject line, “3 Reasons to Finally Open that Scoutmob App,” totally drew me in. I [...]
Read more What You Need to Know: 8 Simple Rules for Great Email Design
April 4, 2012
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Email marketing has been and will continue to be one of the most central components to most companies marketing strategies. The potential ROI is just too good to ignore. The difference between successful email marketing and trips to the junk bin hinge on one main component: email design. Here are eight tips to take your [...]
Read more Email Subject Lines: We ♥ Symbols
March 22, 2012
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You may have noticed a growing trend of using symbols such as ♥ and ★ and ☺in email subject lines. I was drawn to an email from Zulily in my inbox last week for a couple of reasons. Their subject line read: We ♥ Pinterest. Now I happen to ♥ Pinterest too, but that is [...]
Read more Font-astic Advice for Swiftpage Email Marketers
March 21, 2012
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Why can’t I use a particular font in my email template? The Swiftpage Basic Editor has 6 embedded fonts. The Swiftpage Advanced Editor has 9 embedded fonts. Many desktop email clients have 250+ fonts available for use (mine has 868 to be exact). So why can’t I use one of the other 250+ fonts in [...]
Read more FAQ Friday: Can I create a template made from a single image without any text?
March 2, 2012
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While technically possible, we don’t recommend creating templates this way and here’s why: Large images can get compressed and lose resolution quality resulting in a blurry image and a bad email. Image only templates are often flagged as spam, especially emails with a single image and no text. Most email clients are set not to [...]
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