Once a header has been imported into the Swiftpage Editor, it can’t be edited. Final changes to your header should be made in an image editing program such as Paint (free on Windows operating systems), Photoshop, or Photoshop Elements. Header images need to be created at exactly 600 pixels wide. For a great guideline on all Basic Template specs, [...]
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Mother’s Day is Coming: Email Marketing Ideas for Every Business
May 10, 2012
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Mother’s Day in the U.S. is coming up on Sunday. If you haven’t sent any email marketing yet, Mother’s Day offers an excellent opportunity to reach out in an unique way. Here are some email marketing ideas for Mother’s Day: Retailers – Send an email with a handful of unique Mother’s Day finds from your [...]
Read more Showing the Email Love: My Birthday is Fresh on Their Minds
May 9, 2012
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It’s one of my favorite times of year. My birthday is coming up and the birthday emails are starting to pour in. Free burgers, brownies, drinks, and cookie dough are all making their way to my inbox. Now, I know all this means is each company’s email system automatically sent me an email because my [...]
Read more Alternative Text: The Good, The Odd, and The Missing
May 8, 2012
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When building a Custom HTML Template, including alternative text on your images is a must. As we all know, most email clients do not automatically show images–readers have to click a link to download the images. Alternative text for images tells the story of your image without it being seen. Here are some examples: The [...]
Read more A Marketing Moment: Inspiration for Today’s Marketers
May 7, 2012
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Today I think we need a moment to laugh, giggle, tickle our funny bones, snicker, guffaw, or chortle. Harvard Medical School says that laughing, “once a daily with gusto,” is good for your health. Plus, laughter relieves tension and stress, and boosts the immune system. They also say that laughter simulates the brain. So go [...]
Read more FAQ Friday: Why should I enter the Swiftpage design contest?
May 4, 2012
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The answer: Why not? Ok, perhaps you were looking for more detail when you asked the question. Here are a few reasons why you should enter your template: 1. Nothing to Lose As an email marketing company, we genuinely love looking at email templates: the good, the bad, and the ugly. Our juices get flowing [...]
Read more Economics of Email Marketing
May 2, 2012
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Originally published in the April 2012 Edition of Thoughtspot. The economic climate today might lead you to wonder if email marketing is truly still worth the time and expense. We’ve been doing a little research and have some insight for you on the economics of email marketing. 1. Opportunity Cost The Direct Marketing Association shows [...]
Read moreA Marketing Moment: Inspiration for Today’s Marketers
April 30, 2012
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Download your copy of this wallpaper here. Questions to ask yourself: What are the ‘hard things’ on your to do list? How can they be broken down into easier parts? Name 3 easy tasks you can accomplish this week that will further your business.
Read more FAQ Friday: How many PDFs can I link to from my email template?
April 27, 2012
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PDFs in Basic Templates If you are uploading PDFs to your Basic Template using the PDF function, you may have only one PDF uploaded per Swiftwindow. That said, you are able to have up to 23 Swiftwindows in any column. So, with a two-column template, using all 23 Swiftwindows, you could potentially have a total of 46 [...]
Read moreThink You’re Having a Bad Day?
April 26, 2012
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Ouch. Sorry, Ron. Hope this gives the rest of us little perspective on our days. (via nedhepburn)
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