Some of us seem to be born with a naturally spontaneous disposition while others of us can’t eat lunch or take a bathroom break unless it is on our calendar. Whether we were born with innate spontaneity or not, we marketers need to learn to be spontaneous once in a while and to be prepared [...]
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A Marketing Moment: Inspiration for Today’s Marketers from Abraham Lincoln
February 20, 2012
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Happy President’s Day! On this patriotic day we draw some inspiration from one of our most iconic presidents: Abraham Lincoln. “Always bear in mind that your own resolution to succeed is more important than any other.” – Abraham Lincoln Questions to ask yourself: On a scale of 1 to 10, how determined are you to [...]
Read more FAQ Friday: Can I add a Swiftpage survey to my website?
February 17, 2012
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We’ve received some great questions in our LinkedIn group this week. Today we are answering one from Leslie about Swiftpage survey forms. Got some questions of your own? Come on over and join the discussion on LinkedIn. The short answer to Leslie’s question is YES! You can add a Swiftpage survey to any website. The [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part IV
February 13, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read the post on Newsletters, click here to learn more about Promotions, and check out Invitations here. By the way, we’d love to [...]
Read more FAQ Friday: How do I cancel a scheduled send?
February 10, 2012
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So, you scheduled an email or two only to realize you scheduled the company open house on your wife’s birthday or you are sending the promotion for hunting gear to your rock climbers instead of your hunters. Oops! Not to worry, canceling or reviewing a scheduled email is easy. Login to your Swiftpage account. Click on [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part III
February 8, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read the post on Newsletters or click here to learn more about Promotions. Invitation What is it: Email is an excellent medium to extend [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part II
February 6, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Click here to read last week’s post on Newsletters. Promotion What is it: Email promotions are targeted emails that highlight a specific product, general sale, tell [...]
Read more FAQ Friday: Roundup of Helpful How-Tos
February 3, 2012
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Our team is constantly hard at work researching, learning, and living in the email and marketing world. Today we’ve rounded up some of the most helpful content we have generated that will surely fill some of your marketing needs. While we are on the subject of marketing needs, we’d LOVE to hear from you. Take a moment [...]
Read more Plan Now, Succeed Later: The Why of Email Marketing Part I
February 1, 2012
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Originally published in the January 2012 Edition of Thoughtspot . We’ve broken the article down into 4 parts to allow us to focus on one email type per post. Bestselling author Alan Lakein once said, “Planning is bringing the future into the present so that you can do something about it now.” We all start [...]
Read more A Marketing Moment: Inspiration for Today’s Marketers
January 30, 2012
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Do you ever just need a moment? Take a moment today and reflect on your company’s marketing. Open your mind and be willing to make some changes. “If you do what you have always done, you will get what you have always gotten.” – Anthony Robbins Questions to ask yourself: Start by making a list [...]
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