Archive by Author

Sage ACT! Awards Swiftpage Endorsed Development Partner

Swiftpage was announced as the recipient of the Sage Endorsed Partner Award for Sage ACT! by Sage North America at the 2011 Sage Summit Conference. These honors were awarded to Sage development partners who have successfully delivered solutions that best fit customer and market needs, actively assisted the Sage channel in closing new Sage solution [...]

Read more

Swiftpage CEO named Technology Entrepreneur of the Year

We are proud to announce Swiftpage’s CEO, Bob Ogdon has been recognized as the Technology Entrepreneur of the Year at the 2011 CSIA Apex Awards. The Apex Awards are prestigious technology awards recognizing outstanding accomplishments and leadership by Colorado’s technology industry. “Bob is a serial entrepreneur on his fourth company, Swiftpage.  He thrives on the [...]

Read more

Is Your E-Marketing Message Marking You as a Spammer?

One of my clients recently sent me a one of his proposed e-marketing templates for my review.  He had spent quite a bit of time developing his message and was understandably quite proud of it.  What he had in mind was for me to review it, make a few suggestions and fix any typos I [...]

Read more

6 Reasons I Love Drip Marketing | Part 2 of 2

In our previous post  we took a look at the first three reasons why I love Drip Marketing. Maybe you are starting to fall in love already but if you need a little more spark here are all 6 reasons why I love Drip Marketing and why it pays to do it right.   New revenue [...]

Read more

6 Reasons I Love Drip Marketing | Part 1 of 2

There are numerous reasons to love Drip Marketing as you will soon see. In the following two part series I will be sharing my top six and at the end you will hopefully have a “light bulb” moment and fall in love yourself. First I’d like to start off with a simple definition – Pursuing [...]

Read more

Important Survey Question Tips

For a small business owner, a survey may just sound like another thing to add to your list.  There are a million things for you to cram into your day, why should a survey be of any importance? In all actuality, a survey should be at the top of your to do list.  If you [...]

Read more

Sending a Newsletter with a Drip Marketing Campaign

Not only can Drip Marketing Campaigns be great in terms of event reminders and product announcements, they can be a great way to send your weekly or monthly newsletter.  By sending a Drip Marketing Campaign, you will be able to track exactly who opens your newsletter, who clicks on links, who forwards your email, and [...]

Read more

Swiftpage Announces Bright Peak

Ever hit a creative road block or plain didn’t know where to start?  We hear you, we’re here for you.  Swiftpage is happy to announce our new creative services division – Bright Peak!  From email templates and postcards to landing pages, microsites and identity work, Bright Peak makes your small business not look like one.  [...]

Read more

Create an Email that Gets Results

There is more to creating an E-mail template than throwing text and images into a defined space and calling it quits. Does your recipient know exactly what to do with the email? You have 1/3 of a second to engage, 3 seconds for them to know what to do, 30 seconds to get your point [...]

Read more

A Typical Swiftpage Scenario

We’ve been working hard lately on a number of new features – an apology for lack of posting.  Rather than making our current feature set more robust, we’ve polished the process to drive marketing initiatives into sales activities.  Here is a typical Lead to Prospect to Customer experience, with a taste of the new, utilization [...]

Read more
Follow

Get every new post delivered to your Inbox.

Join 26 other followers