An important aspect of any business should be to always look for ways to get your customers involved. Dunkin Donuts set up a promotion that highlighted exactly this idea. As explained in the blog post Dunkin’ with Meaning by Marketing with Meaning, Dunkin Donuts held a promotion where their loyal customers could design the newest [...]
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A Great Lesson from Southwest
September 28, 2009
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I have heard about the great experiences people have had while flying with Southwest. Below is a link to one of the most creative experiences I have come across: http://www.youtube.com/watch?v=ivjybzdXVmI You have to love a little entertainment from your flight crew. Recently I was on a flight to San Francisco. At the start of the flight, [...]
Read moreLet your Personality Shine
September 25, 2009
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Recently on Twitter, I have noticed a couple of really interesting promotions taking place by two very famous people – Jack Johnson and Peewee Herman. Jack Johnson has been busy working on a new album. Previous to the release, he is using social media to help promote this album. If you tweet the specific message found here: twitter.jackjohnsonmusic.com, [...]
Read moreBuild Your Email List – The Right Way
September 22, 2009
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There are a number of ways you can build your email list for your monthly or weekly newsletter. A couple examples are as follows: - Have a sign up now option on every page of your website - Advertise it on the back of your business cards - Mention your best articles through social media [...]
Read moreSwiftpage is Under Construction
September 21, 2009
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In the last few months, Swiftpage has hired additional employees and the office is starting to get a little crowded. I sit in the front desk and when people walk in the front door, I am the first person they see. At this point, I think it is fair to change my position title from Social [...]
Read moreDon’t Pull a Kanye
September 18, 2009
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By now everyone has heard about Kanye West interrupting Taylor Swift at the VMAs. It is all over the place – how could you possibly miss it? Here is one of my favorite articles published about the incident by mashable: Top 10 Kanye West Interruption Parodies – http://mashable.com/2009/09/15/kanye-west-parodies/ What is the point of me directing [...]
Read more4 Small Business Tips from a Pizza Shop in Berkley
September 16, 2009
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I had the opportunity to travel to Berkley, California this past weekend to visit some family. While in Berkley, we ate dinner at a fun pizza shop called The Cheeseboard Pizza. My sister and her fiancé, living in Berkley, raved about this place the whole time we were in town. They explained the shop as a great [...]
Read more5 Tips for Your Next Subject Line
September 14, 2009
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I know we have written about subject lines a few times lately on this blog but I believe subject lines are so essential to email marketing that they deserve their own post. Here are the top 5 things to keep in mind when writing your next subject line. 1. [Company Name] is Proud to Announce Our New [...]
Read moreSmall Business Email Evolution
September 10, 2009
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I had the opportunity to view John Jantsch’s Webinar on Email Evolution yesterday hosted by the Verizon Small Business Center. Overall, he covered beneficial information for anyone currently using email marketing or thinking about getting started with it. One thing that really stood out in the presentation was the idea that email is not just for marketing purposes. [...]
Read moreIntroducing a New Look for Swiftpage
September 8, 2009
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Missy Bergen headed up the project of redesigning the Swiftpage website. Last week, her hard work was finally released. We decided to work on the website in order to provide the highest level of service possible to our valued customers. Here are a couple of the highlighted features we focused on: Main Page: We divided the main [...]
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