Do you think that automated marketing, or Drip Marketing, is too complicated for your small business? Or maybe you’re unsure of what Drip Marketing really is, or what it means for you. If so, you’re in the majority, and many automated communication systems are too convoluted for small businesses. However if you start with the [...]
Read moreAutomating Your Marketing the Smart Way
This year is going to be the year for “smart marketers”, according to Ed Henrich of ClickZ. Segmentation and targeting of email recipients has created buzz in the past, but 2010 will prove a year for action instead of just talk. Think about your expectations when it comes to the direct marketing you receive. Companies [...]
Read more5 Steps to Building a Template with Swiftpage
Once you’ve logged into the Swiftpage Template Editor through your ACT!, SalesLogix, SageCRM, Outlook, Excel or Hosted database you can follow these easy steps to creating your template. 1. Select a Template to start with from the Swiftpage Template Gallery. Keep in mind the number of columns and general layout you are looking for [...]
Read moreJudging a Book by its Cover
Your email represents you, your company, and your product or service. Therefore it is very similar to the cover of a book; the cover is a huge selling point and often differentiates the best sellers from the duds. Here are a few simple ways to create a bestselling book cover for your business. Theme – [...]
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March 7, 2012








