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Drip Marketing

Purposeful Automation Saves Big Time, Even if You’re Small

Do you think that automated marketing, or Drip Marketing, is too complicated for your small business? Or maybe you’re unsure of what Drip Marketing really is, or what it means for you. If so, you’re in the majority, and many automated communication systems are too convoluted for small businesses. However if you start with the [...]

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Announcing the NEW Swiftpage Lead Builder Powered by Hoovers

Target ideal prospective customers and obtain their address and phone number with the Swiftpage Connect Lead Builder powered by Hoovers. Stop wasting time looking for leads and start selling to them! Vast Lead Database We have partnered with Hoovers to provide over 65 million companies and over 95 million current and valuable contact details. Specific [...]

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Automating Your Marketing the Smart Way

This year is going to be the year for “smart marketers”, according to Ed Henrich of ClickZ. Segmentation and targeting of email recipients has created buzz in the past, but 2010 will prove a year for action instead of just talk. Think about your expectations when it comes to the direct marketing you receive. Companies [...]

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5 Steps to Building a Template with Swiftpage

Once you’ve logged into the Swiftpage Template Editor through your ACT!, SalesLogix, SageCRM, Outlook, Excel or Hosted database you can follow these easy steps to creating your template.     1.     Select a Template to start with from the Swiftpage Template Gallery. Keep in mind the number of columns and general layout you are looking for [...]

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Judging a Book by its Cover

Your email represents you, your company, and your product or service. Therefore it is very similar to the cover of a book; the cover is a huge selling point and often differentiates the best sellers from the duds. Here are a few simple ways to create a bestselling book cover for your business. Theme – [...]

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