Swiftpage’s Linkedin group has had some great discussion on subject lines. Many know that this is a well conversed topic among marketers. For some reason, it never gets old to discuss! I think that is because it is the front door to any email campaign, and that door could always increase its open rate. One of [...]
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The practice of building relationships
May 24, 2011
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It seems like it would be common sense to build relationships with your customers but you would be surprised at how many business miss the mark on this. When you know who customer is and what they like it is much easier for you to appeal to them and share your products without sounding like [...]
Read moreSummer is around the corner – Start it off BRIGHT
May 17, 2011
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Memorial Weekend is right around the corner! Bright Peak has a special promotion just for you to get your summer started off right. Start a Bright Peak project before Memorial Day and receive 20% off your TOTAL project cost. *Templates start at just $50. Just mention the promo code: BEACH and receive your 20% discount [...]
Read moreFAQ Friday: Does a forward count as an open?
May 13, 2011
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Q: Does a forward count as an open? A: If a recipient receives a Swiftpage Email and then forwards it to other people the original recipient is scored for any opens or clicks of the forwarded email. All of these opens are assigned to the original recipient. These opens can be tracked whether the recipient [...]
Read moreSocial sharing e-marketing
May 10, 2011
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Now that social media has become a natural element to any business, it is obvious to see its effectiveness in opening doors to more prospects for your company. Email marketing’s sharing capacity has greatly increased due to this. Here are a few things to keep in mind while you start linking your email campaigns through [...]
Read moreWhy email marketing will remain on top
May 2, 2011
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A popular headline in the technology industry is the question of whether email marketing is slowly dying or not. Every time this topic is brought up there are several counter arguments to why e-marketing is alive and well and even greater than ever. The fear of SMS, the Facebook inbox and other new forms of [...]
Read moreCreating a Customer Service Strategy
April 19, 2011
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Customer service is the back bone to any successful company. If you don’t add valuable resources to build a complete customer service team or strategy then you are lacking a huge element to your business. Customer service, however, is not a one size fits all kind of thing either. You need to have a clear [...]
Read moreWhite Paper Release: Automated Marketing Practical Scenarios
April 15, 2011
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Are you having trouble laying out a clear plan for your marketing campaign? Automated Marketing seems to be the answer but you just can’t wrap your brain around it. To get your campaign started, answer these questions: Who is your target audience? What communication methods do want to use to reach them – email, direct [...]
Read moreThe thin line of permission based e-marketing
April 13, 2011
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How do you define permission based e-marketing? Or in other words what does opt-in mean to you? I recently read an article that talked about these very questions and it got me thinking. As an email marketing service provider how should we educate our client base and hold them accountable to pure permission based marketing. [...]
Read moreDownload the Complete Guide to Email Marketing
April 8, 2011
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We have just released a Complete Guide to Email Marketing using the basic editor in Swiftpage. The guide reveals the process and strategy to making an effective email campaign from start to finish. I hope you find this useful. Please share comments and questions here. Enjoy!!
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