Company Raises Significant Capital to Fund Acquisition and Fuel Growth, Global Expansion
Swiftpage, provider of the leading digital marketing platform for small business, announced it has reached an agreement with The Sage Group plc to acquire the Sage ACT! contact management and Sage SalesLogix customer relationship management (CRM) businesses. To finance the acquisition and to fund future growth and expansion, Swiftpage has raised significant capital from a group of partners that includes Sage and technology-focused private equity investment firm Accel-KKR.
Swiftpage President and CEO H. John Oechsle said the acquisition and new funding will accelerate the company’s strategy to deliver its digital marketing platform to small and medium-sized businesses worldwide. “Sage’s products are great complements to our own email marketing, social media marketing and contact management platform. Now, with direct access to these established CRM products, and with more technology and more resources, we’ll be in the strongest position to help our partners and customers deliver the tools that convert prospects, retain customers, and promote growth.”