At a Costco trip last year I discovered GoGo squeeZ. Essentially these guys took flavored applesauce and put it into a drinkable pouch. They are the perfect snack for kiddos when we are out and about. 100% genius!
As I was putting away my most recent purchase, I noticed the side of the box. GoGo squeeZ used open packaging real estate to boost their online efforts by including their web address and an illustration of their cute little apple waving Facebook and Twitter flags. They also include an email address and phone number for Customer Service (we all love easy access to Customer Service info).
From seeing their packaging, it’s clear that GoGo squeeZ understands the importance of using efforts OFFLINE to boost engagement ONLINE. According to a report from Bain & Company, “People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services offered by the brands.” (source) Placing social icons and links on your marketing materials such as brochures, business cards, sales letters, ads, packaging, and direct mail can lead customers to engage with you and boost your bottom line.
Take a lesson from GoGo squeeZ and evaluate your offline marketing efforts for online opportunities!
How do you market offline to drive engagement online? What works best for you?