Last week we let you into the email marketing dictionary and defined some common email marketing terms. Catch up on that post here. Today we look at terms from your email reports. Understanding what each section of your reports mean is a crucial step in making accurate changes to your email marketing efforts. You can also click here for to see a sample report and more definitions.
If an email shows up as “bounced,” that means it has been sent back to Swiftpage Connect’s servers by the recipient’s email system. Generally, an email address that has “bounced” has either been spelled incorrectly, has hit a full inbox, no longer exists, or has been rejected by a receiving firewall or Spam filter.
When someone opts out of your email campaigns, they are added to the suppression file and emails will no longer be delivered to them.
A list of email addresses to which Swiftpage Connect didn’t attempt to send your email. There are five reasons an email might be “unsent”:
- OptOut (the recipient is on your opt-out list),
- 3bounces (the recipient is on your 3-bounce list, a list Swiftpage Connect creates of any email
- addresses that bounce back to us three times in a two-month period),
- Invalid (the email address is invalid — usually a typographical error),
- Failed (Swiftpage Connect could not process the message to the email address, most often because the address has double or triple quotation marks around it in the list you uploaded)
- Duplicate (the email address is a duplicate of another address on your list).
Click Through Rate (CTR)
The number of clicks on a link or email as a whole divided by the number of emails sent. Helpful in determining the success of email marketing campaigns. Note: Swiftpage Connect does not generate a CTR for you, because of the specific nature of the data. For example, you might want your CTR on one link while someone else might want it on all of their links combined. The calculation is pretty simple and very worthwhile.
A couple of notes on reports:
- Swiftpage Connect reports live on the server for 60 days.
- We recommend that you email your reports to yourself after each send. This way, you can save and analyze your long-term data.
- The Call List is an excellent way to see how your recipients interacted with your email.