May 21, 2008
You have 3 seconds for your Recipient to see who the email is from and if the subject line makes them want to open.
At first glance, you have 3 seconds for your recipient to decide if they want to read the message
You have 3 seconds for your recipient to find your call to action and know what to do with your email.
This means, you have less than a 10 second window (with distinct hurdles every few seconds) before your email becomes noise. Think hard about this before you send your next email – You’ve worked hard to make it to the inbox – Make less than ten seconds count.
Subject line is all important. Most experienced users go by that. It is so surprising that the care put into the message body is not applied to the Subject line.
Something to think about.
Steve Davis
http://stamperdad.wordpress.com
Subject line is all important. Most experienced users go by that. It is so surprising that the care put into the message body is not applied to the Subject line.
Something to think about.
Steve Davis
http://stamperdad.wordpress.com