Purchased Lists and Email

Companies like Salesgenie and Jigsaw have become more popular to media channels recently and their 100 free leads campaigns may seem compelling.  So, if you happened to give them a shot and purchase a list, does that give you the right to send them email now that you own the list?

The answer is no – Because permission actually stands for something in permission based email –

If you are having a hard time generating leads, then purchasing a list through a channel like this may be a good way to spark interest in a few contacts.  Before you can email these people you need to start a conversation with them – By telling them about your services through direct mail or telemarketing efforts and encouraging them to go online where you can then ask them permission for their email address.  Once permission is gained, the barriers are lifted and you have earned the right to start a conversation in a different medium.