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Our Perfecting ACT! Recap: Your Questions, Our Answers

May 8, 2013 by Dan Ogdon 4 Comments

Several of us from Swiftpage including myself, had the privilege of being part of the Perfecting ACT! conference last week. It seemed to me that all of the attendees are thrilled as we are that Swiftpage are the new owners of ACT!. During the Q&A, one of our ACT! Certified Consultants even said she had […]

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Swiftpage News
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FAQ

FAQ Friday: Top 10 Swiftpage FAQs

May 3, 2013 by Audrey Howes 1 Comment

It’s been quite a while since we have done an FAQ round-up. Today we bring you the top 10 FAQ posts from our blog. If you don’t see your question answered, ask it in the comments! What size are Swiftpage email templates (specs and dimensions)? Includes sample Swiftpage Connect template with ideal dimensions! Why does my […]

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Email Marketing, Email Strategy, FAQs
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Hashtag

Top 5 Twitter Hashtag Tips: What They Are and How to Use Them

April 30, 2013 by Ben Koenig 2 Comments

Over 500 million Twitter users are posting over 340 million tweets every day, and a majority of those tweets include hashtags. Chris Messina, also known as the “hash godfather”, officially invented hashtags back in 2007, and they’ve become increasing popular ever since. Despite their popularity, many people still don’t fully understand the unspoken etiquette of […]

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Sales & Marketing, Social Media
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Email Design

FAQ Friday: How do I make a header image for my emails?

May 17, 2013 by Audrey Howes 0 Comments

The header image appears at the top of your email and spans the full width. Headers are usually 600 pixels wide. Typically a header includes your logo and company name. It can also include a tagline, contact information and/or other images. Now, how do you create your own? Here’s the basic set-up: 72 DPI 600 […]

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Email Design, FAQs
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topTenIcon

Top 10 Tips for Testing Your Email

May 16, 2013 by Audrey Howes 0 Comments

We talk about it a lot for good reason. Testing your emails really does make a difference in the success of your email efforts. We’ve made it easier for you by compiling a list of Top 10 tips for email testing. Ready, set, TEST! See all of our Top 10 lists here > What’s your […]

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Email Marketing, Email Strategy, Top 10 Tips
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Green Leaf

Green Marketing: How to Capture the Value and Eliminate the Risk

May 15, 2013 by Ben Koenig 0 Comments

Green Marketing has become, in a very short amount of time, an essential tool for large corporates and small businesses alike. My previous post, Green Marketing: An Effective Technique Plagued by Deceit, talks about the undeniable value it offers as well as the potential risks. This post will cover three major aspects of developing a […]

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Marketing Strategy, Sales & Marketing
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DIY

Important Marketing Lessons from a DIY Weekend

May 14, 2013 by Audrey Howes 1 Comment

Last weekend, my husband and I helped some friends with some DIY remodeling projects… new counter tops, new floors, bathroom mirror and lighting upgrades, etc. They are going to put their home on the market later this spring and want it to show well. Both of us love DIY and have done much of our […]

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Marketing Strategy, Sales & Marketing, Small Business
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Running Clock

Marketing Moment: Build Anticipation and They Will Come

May 13, 2013 by Audrey Howes 0 Comments

My dad is a Realtor. Last week he listed a home in a popular Denver neighborhood. Rather than opening it up for showings right away, he decided to keep it listed for the week and not allow anyone to see it until the open house on Saturday. He posted details about the open house on […]

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Marketing Moment, Marketing Strategy, Sales & Marketing
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Railroad tracks 2

FAQ Friday: What are some ways I can split test my emails?

May 10, 2013 by Audrey Howes 0 Comments

Split testing is a great way to determine pieces of your email which work and those that could be improved. We recommend split testing on almost every email campaign you send. Here are some ways to split test your emails: Subject line variations – Try using numbers, symbols and changing up your language to see […]

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Email Strategy, FAQs
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topTenIcon

Top 10 Tips for Twitter Newbies #TwitterNewbies

May 9, 2013 by Audrey Howes 0 Comments

Entering the world of Twitter can be an intimidating prospect, but it doesn’t have to be. We were all Twitter newbies ourselves not so long ago. We’ve pulled together some of the things we wish we knew when we were first starting to tweet. See all of our Top 10 lists here > Are you […]

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Small Business, Social Media, Top 10 Tips
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Green Leaf

Green Marketing: An Effective Technique Plagued By Deceit

May 7, 2013 by Ben Koenig 3 Comments

When we have to choose between products of equal price and quality, most of us pick the one that’s the most ‘environmentally friendly’. As consumers become more aware of the effects their purchases have on the environment, businesses are beginning to realize and capitalize on the value of Green Marketing. The benefits of Green Marketing […]

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Marketing Strategy, Sales & Marketing
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Jib Jab Email PSSST

Marketing Moment: Increase Your Opens By Using ALT Text

May 6, 2013 by Audrey Howes 1 Comment

I received this email from Jib Jab a few weeks ago. Jib Jab makes funny email cards and videos using faces of your friends and family. In this email, they are adverstising their celebratory ecards. What really grabbed me about this email was the ALT text they used on their images. “Pssst… Enable your images!” […]

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Email Design, Email Marketing, Marketing Moment
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topTenIcon

Top 10 Tips for Calculating Your Email’s Return on Investment (ROI)

May 2, 2013 by Audrey Howes 0 Comments

Calculating your email’s Return on Investment (ROI) is necessary to determine what’s working, what’s not and how much revenue you’re bringing in. Today we bring you our Top 10 tips to calculate your email’s ROI. See all of our Top 10 lists here > What tips or ideas do you have to calculate or improve […]

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Email Marketing, Email Strategy, Top 10 Tips
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