The Swiftpage Global Templates Gallery is chalk full of professionally designed templates ready and waiting for you to personalize. All Swiftpage Global Templates are included at all of our price levels, even free trials! If you haven’t browsed the Swiftpage template gallery lately, you need to take a look! We’ve added hundreds of new template [...]
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Top 10 Reasons Why We Love Small Businesses
May 24, 2012
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In celebration of Small Business Week, we want to take a moment to appreciate the extraordinary characteristics of small business professionals. Here are the top 10 reasons why we LOVE small businesses! (Psst! Don’t miss the free downloads at the bottom!) You are brave! “Whenever you see a successful business, someone once made a courageous decision.” -Peter Drucker [...]
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10 Tips to Make Your Subject Lines Shine
May 23, 2012
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Originally published in the May 2012 Thoughtspot Newsletter. Subject lines are often the last item on our email check list; an afterthought or a last-minute entry to meet a deadline. As a result, we often miss an opportunity to increase opens, prevent some spam filtering, and get more clicks on our calls to action. Get [...]
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From the Inboxes of Swifties: Open Worthy Subject Lines
May 22, 2012
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Subject lines are an essential element of a successful email marketing campaign. Today we look at some of our favorites from our inboxes this week. Say Good-Bye To House, Idol Crowns a Winner – Xfinity TV Gives a couple of options of what to watch tonight to reach different audiences Short and to the point [...]
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A Marketing Moment: Inspiration for Today’s Marketers
May 21, 2012
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Take a moment on this Monday morning to do a little ego check. Here’s webster.com’s definition of egotism: ego·tism noun \ˈē-gə-ˌti-zəm also ˈe-\ 1 a: excessive use of the first person singular personal pronoun b: the practice of talking about oneself too much 2 : an exaggerated sense of self-importance : conceit Questions to ask [...]
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FAQ: Why does my email in Gmail look different than in Outlook?
May 18, 2012
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Here’s the short answer: Every email client, such as Gmail or Outlook, reads HTML differently. Every time you send out an email it is coded in the magical language of HTML. It doesn’t matter if you created it in the Basic Editor or the Advanced Editor or if you ever looked at the code. HTML [...]
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Confusing the Lingo Confuses the Message
May 17, 2012
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Our Creative Director, Missy Bergen, sent along this colorful email from 48HourPrint.com. Here’s what she had to say: “While I really like the colors and graphics, using the word ‘BLING’ in the headline, copy, and promocode (total of 8 times) really confuses me. What’s science, beakers and the periodic table have to do with ‘bling’? Perhaps [...]
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3 Fan-tastic Facebook Timeline Tips
May 16, 2012
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It has been a little over a month since Facebook forced all pages into the new timeline model. Since the switch, brand engagement is up according to several new studies. One of the most promising analyzed 15 big name brands, such as Toyota and Redbull, and found that brand engagement has increased by about 46% [...]
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An Intro to FourSquare from the Former Mayor of Swiftpage
May 15, 2012
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foursquare is one of the newest players on the Social Media team. foursquare.com says, “foursquare makes the real world easier to use. We build tools that help you keep up with friends, discover what’s nearby, save money and unlock deals. Whether you’re setting off on a trip around the world, coordinating a night out with [...]
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A Marketing Moment: Inspiration for Today’s Marketers
May 14, 2012
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We’ve heard it time and again, but do we really put ourselves in the place of our customers? “The golden rule for every business man is this: ‘Put yourself in your customer’s place.’” – Orison Swett Marden Questions to ask yourself Spend some time with your team discussing their view on the customer experience. What is working? [...]
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